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There’s one big secret your favorite celebrities aren’t telling you (okay, there are probably a few, but this one really matters): where they get their sneakers. And no, we’re not talking about the usual hype-heavy names clogging your timeline or the trainers everyone suddenly owns at the exact same time. We’re talking about ECCO — a quietly powerful footwear brand tucked away in a small town in Denmark, and one we’re dubbing: the shoe brand of the coming years.
Worn by everyone from Zendaya to Suki Waterhouse and Chloë Sevigny, ECCO has been crafting some of the most distinctive footwear in the industry — and perfecting the art for decades. T

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