LONDON, ENGLAND - JANUARY 03: Luke Littler of England looks on as he enters the arena prior to his final match against Michael van Gerwen of the Netherlands on day sixteen of the 2024/25 Paddy Power World Darts Championship at Alexandra Palace on January 03, 2025 in London, England. (Photo by James Fearn/Getty Images)

Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs.

The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. As a result, December presents a unique challenge for the sports hospitality industry with fewer people looking to entertain their teams

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