The sports streaming industry knows fans are frustrated by the system. That’s a feature, not a bug

Field of streams

The sports TV industry knows fans are frustrated by the fragmented system. That’s a feature, not a bug Simon Houpt The Globe and Mail Published 37 seconds ago

Photo illustration by The Globe and Mail/Source: CP/Getty Images/Reuters

Last month, a Tennis Canada employee stepped to the microphone at a sports industry gathering in downtown Toronto and asked a collection of executives from Sportsnet, TSN, CBC and the streamer DAZN for advice on one of the most frustrating facts of life for fans. “How would you explain that one day [a sport] is on Amazon, the other day it’s on Netflix, the other day it’s on Sportsnet?” he said, during a panel discussion at the annual Primetime Sports and Entertainment Conference.

The staffer explained that he worked in corporate partne