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The original concept for what would become "Stranger Things" was rejected by more than 15 studios before landing a spot on Netflix's roster of original programming.

A decade later, the show created, written and directed by Matt and Ross Duffer has become one of the biggest cultural touchstones of the streaming era and has solidified Netflix as not just a competitor, but a leader in the space.

"People always talk about Netflix and [say] our big moment was when we'd put on 'House of Cards,' and that was a big deal. But our real moment was when we put on 'Stranger Things,'" co-CEO Ted Sarandos said during the "Stranger Things" Season 5 premiere in Los Angeles last month.

"'House of Cards' was great. It kind

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