The Heisman Trophy ceremony is fast approaching, with Indiana’s Fernando Mendoza, Vanderbilt’s Diego Pavia, Ohio State’s Julian Sayin, and Notre Dame’s Jeremiyah Love set to be honored in New York. While only one finalist will leave with college football’s most coveted trophy, all four will receive a notable keepsake, a luxury watch. As the ceremony nears, the tradition behind the gift and the company responsible for it have come into focus.

Why are watches given to Heisman Trophy finalists?

New York is already buzzing, and before the cameras rolled, there was a signature moment. AXIA Time gifted each finalist a watch to honor their finalist weekend trip, as some moments deserve more than just a memory.

While the 2025 Heisman finalists arrived in style, joined by their families and near

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