On Thursday, Disney announced a landmark partnership with OpenAI to license its iconic characters and properties to be used to generate clips on Sora, OpenAI’s video generating app, starting in 2026.

It’s the first major licensing deal between OpenAI and a major Hollywood studio, and will include more than 200 Disney, Marvel, Star Wars, and Pixar characters. But consequential as it is, it’s simply putting the rubber stamp on what is already happening on the app.

Since its launch, Sora users have been gleefully churning out absurd and dark short-form clips that spoof Disney’s intellectual property — especially those made by its animation studio Pixar, aping their recognizable aesthetic and often prominently flashing Disney’s and Pixar’s logos.

It doesn’t bode well for how fans will end u

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