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Major car brands are set to begin showing in-vehicle adverts to drivers - despite huge safety concerns. Drivers of modern electric cars are being hit with a wave of in-car digital advertising as vehicles’ large touch-screens begin to show ads.

Some of Europe’s biggest car manufacturers have signed a series of deals with 4screen, a German start-up developing the technology. The German business already has agreements with Stellantis, Mercedes Benz and Audi.

This summer, it signed up Volkswagen, Europe’s biggest carmaker, to launch remote updates to its vehicles to add its technology. Fabian Beste, 4screen’s chief executive, said its technology “enriches the car’s native system so that, when the vehicle detects a need – such as low fuel or low battery – the automaker can dis

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