Consumerism in India has long reflected the nation’s evolving culture and economy. From the days of cautious saving to the aspirational spending boom of the 2000s, the Indian consumer has continually reinvented identity and priorities. Yet, 2025 marks a distinct turning point. Today’s consumers are not merely buying more; they are buying smarter. They display resilience, discernment, and an increasing resistance to superficial advertising.

In earlier decades, consumption often equated to accumulation; owning more was a symbol of success. However, insights from the 2025 Deloitte Consumer Survey reveal a transformation; most Indian consumers now prioritise quality, longevity, and ethical value over impulsive or status-driven purchases. Consumerism is no longer defined by acquisition alone,

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