Television prices may rise from January as a global memory chip shortage and a weakening rupee drive up import costs. Industry players warn that sustained pressure from AI-driven chip demand could further impact prices despite recent GST cuts

New Delhi: Prices of televisions are expected to rise by 3-4 per cent from January next year on account of the rising cost of memory chips and depreciation of the rupee, which recently crossed the 90-to-a-dollar mark for the first time.

The falling rupee has put the industry in a precarious position, as the domestic value addition in an LED TV is around 30 per cent only, and major components like the open cell, semiconductor chips, and motherboard are imported.

Moreover, this is coupled with the memory chip crisis, where a severe global shortage i

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