Snoop Dogg becomes co-owner of Swansea City soccer team, calls it an "underdog that bites back, just like me."

London — Snoop Dogg has become co-owner of the Welsh football team Swansea City, in an unlikely alliance between the world of rap and professional soccer, the team has announced. The 53-year-old American rap icon joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club's ownership structure.

Snoop made a surprise appearance on the club's social media channels last week modelling their new home jersey for the 2025-26 season, and the club announced Thursday that he had become an investor.

His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the club last November.

Swansea will hope that Snoop Dogg, whose real name is Calvin Broadus, can use his 100 million-plus social media followers to boost the club's profile as it s