AMC is rolling out deep discounts for moviegoers this summer.

Starting July 9, the theater chain will offer half-off adult movie tickets for AMC Stubs rewards members every Wednesday at AMC Theatres nationwide, the company said in a May 12 news release.

The “50% off Wednesdays” discount will be available in addition to the Tuesday ticket discount currently offered to rewards members, AMC said.

“Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,” AMC CEO Adam Aron said in the release, pointing to “booming” box office numbers in April and May.

According to CNN Business, the theater giant struggled to stay afloat in the wake of the COVID-19 pandemic and dual Hollywood strikes, promptin

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