New York (CNN) — AMC Theatres, the world’s largest theater chain, will be offering even more discounts to moviegoers starting this summer.

Beginning July 9, the movie theater chain will offer 50% off adult movie tickets on Wednesdays for those part of the AMC Stubs rewards program. AMC already offers discounted tickets on Tuesdays for Stubs members, which will continue, the company said.

Movie theaters had been battered by dual Hollywood strikes and the rapid rise of streaming services, as well as the Covid-19 pandemic, which effectively shut down movie attendance. AMC has also faced increasing competition from smaller, more luxurious options like IPIC Theaters and Alamo Drafthouse.

AMC made a number of changes to stay afloat, such as revamping in-theater offerings and investing in conc

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