The city of Janesville will not be selling beer and alcohol at its Woodman’s Sports & Convention Center. Not directly, anyway.

In 2026, the city would collect up to $32,000 in what it calls “a user fee” from third-party Woodman’s Center manager Sports Facilities Management to run alcohol sales at the sports and convention facility.

The city plans $2,700 monthly fees as part of a management setup city spokesman Nick Faust says legally separates the city from alcohol sales at a city-owned facility.

Under the plan, Sports Facilities Management would use a subsidiary company it created, Sports Facilities Food and Beverage Wisconsin, to act as the Woodman’s Center’s alcohol agent. Faust says the fee arrangement is a move to firewall the city from having any direct involvement in the alcohol

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