Key points

Personality tests and quizzes give us a moment of reflection and validation in an overwhelming world.

When descriptions resonate, they hit the "you get me" jackpot, triggering neural rewards.

Personality labels become characters in our inner stories, with glimpses of our strengths and possibilities.

From the Myers-Briggs and the Enneagram to the “Golden Retriever Energy” TikTok Trend, there is no shortage of ways to measure and think about personality . Whether it's a personality tests administered by professionals or one of the many pop culture-inspired quizzes found on the Internet, they all have one thing in common. The ability to “measure” or type our personality gives us a story to tell about our favorite subject: Ourselves.

Even the most frivolous BuzzFeed quiz

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