Tequila remains a spirit on the rise. Could women's taste for tequila be helping continue its two-decade climb?

Of course, women aren't strangers to tequila. Some well-known examples: Miranda Lambert sang its praises in her 2019 song "Tequila Does" and Kendall Jenner launched her 818 Tequila brand in 2021.

While there's no new survey suggesting more women are drinking tequila – as we prepare to sip and celebrate National Tequila Day on Thursday, July 24 – there's plenty of evidence to support the claim, especially with a woman's touch coming to more tequila brands.

"Every woman we know drinks tequila," Shivam Mallick Shah and Lindsey Davis Stover, two of the three co-founders of 1953 Tequila, told USA TODAY. They started 1953 Tequila in winter 2020 and in October 2023 launched

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