President Donald Trump issued an executive order on Thursday, July 24 that attempts to create a national standard for NCAA name, image and likeness programs.

The order is Trump’s latest entry into a debate that has embroiled the NCAA since NIL rules went into effect in 2021 , ushering in a wild-west era of college sports that has come under increasing scrutiny by local and national legislators.

Broadly focused on efforts to “save college athletics,” a fact sheet sent out by the White House says the order also seeks to preserve and support "expansion of opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports." Most of the NIL money is given to athletes in football and men's and women's basketball.

The settlement in the long-running House v

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