It’s Time to Talk About the White Cast Sunscreen Debacle

Whether I’m trying a tinted SPF moisturizer or straight-forward sunscreen , I want to know: does it leave a white cast? I have to ask this question because, even though brands will label their product as ‘universal,’ ‘clear’ or ‘transparent,’ the marketing promise doesn’t always match the reality. This was made incredibly clear when, this May, internet-favorite brand Tower 28 launched their SOS FaceGuard SPF 30 Mineral Sunscreen as a great option for all skin tones. It slapped on a label claiming zero white cast, even releasing promos showing models with darker complexion s. Beauty fiends were excited to get their hands on the buzzy FaceGuard, but in a single swipe of product, quickly learned that zero-cast claim was 100 percent false. Prominent Black influencers began sharing on s