We Talked to the Man Who Made a Splash at the Browns’ Helmet Reveal

On Tuesday afternoon, the Cleveland Browns made franchise history by unveiling their first-ever all-brown helmet, a matte-colored piece of the new “ Alpha Dawg ” alternate look set to be worn during three home games this season. The reveal included a marketing stunt that floated a giant inflatable helmet on Lake Erie, courtesy of presenting sponsor Dude Wipes .

But it wasn’t the helmet or the hype that made national headlines . It was influencer Ross Smith’s unexpected plunge into the lake that spread across the internet like wildfire.

Smith, a Northeast Ohio-based content creator known for his viral videos with "Gangster Granny," has a social media following that includes nearly 25 million TikTok followers , four million on Instagram and over five million YouTube subscrib