NEW YORK — Consumer products giant Procter & Gamble offered an annual earnings outlook that was below analysts' projections and said it would raise prices on about a quarter of its products in the U.S. in part due to higher costs from President Donald Trump's tariffs .

The assessment delivered Tuesday comes a day after the Cincinnati-based maker of such products as Crest toothpaste, Tide detergent and Charmin toilet paper, named Shailesh Jejurikar, currently chief operating officer, to succeed Jon Moeller as the company president and CEO, effective Jan. 1, 2026. Moeller, who has been at the company's helm since November 2021, will become P&G's executive chairman.

The price increases, which will be implemented starting next month, will be in the mid-single digit percentages and will al

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