The New York Times reported Monday that Ryan Reynolds’ production company was behind the “genius,” tongue-in-cheek ad, starring Gwyneth Paltrow, which was released to change the national conversation around a personnel scandal at Astronomer, a previously little-known data-operations firm.

As anyone with an internet connection knows, Astronomer’s married former CEO, Andy Byron, was caught on a jumbotron at a July 16 Coldplay concert canoodling with Kristin Cabot, the company’s human resources chief. A video of the moment went viral, showing Coldplay’s frontman Chris Martin calling out Byron and Cabot from the stage and their desperate attempt to hide their faces. Overnight, the co-workers’ alleged affair become material for social media memes, late-night jokes and discussions about wor

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