Kim Kardashian's shapewear line Skims has debuted a new product, for the face.
Yes, you read that right.
On Tuesday the brand released the seamless sculpt face wrap and it sold out immediately online.
"Our first-ever face innovation is here. This must-have face wrap boasts our signature sculpting fabric and features collagen yarns for ultra-soft jaw support. Velcro closures at the top and nape of the neck allow for easy, everyday wear," the description reads.
The $48 wrap comes in two colors: clay and cocoa.
Users are advised to wear it while sleeping, then take it off in the morning for a more sculpted jawline and face shape.
The item is being described as "a must-have addition to your nightly routine."
The item follows the popular "morning shed" TikTok trend, which is the process