mgk soundtracks the highly-anticipated annual campaign launch

Previous artists have included Jelly Roll, Post Malone, Imagine Dragons and Marshmello among others

GRAMMY-nominated multi-platinum recording artist mgk is ESPN’s music anthem artist for the 2025-26 college football season.

His new song ‘dont wait run fast’ off his new album, ‘lost americana’ will serve as the soundtrack for ESPN’s college football coverage all season across ESPN platforms and ABC. Kickoff coverage begins Saturday, Aug. 23. ‘lost americana’ is out on Aug. 8; pre-save lin k here .

Said Curtis Friends , ESPN Vice President of Marketing, “Music and college football have been intertwined for years, and our ESPN College Football anthem ushers in that first spark of the season. This 12th iteration, mg

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