What’s another way for Amazon to make money on Alexa+ besides paid subscription plans? You guessed it: advertising. And Amazon’s CEO is already floating the idea of sprinkling ads into the still-gestating Alexa+ experience.

Speaking Thursday during a conference call with investors following Amazon’s second-quarter earnings report, CEO Andy Jassy boasted that the roughly one million users in the Alexa+ early preview program “really like the experience” and “recognize how much better it is than what it was before.” (My own Alexa+ experience was a bit more nuanced.)

Asked about the possibility of Amazon “tapping into…advertising” with Alexa+, Jassy noted that Alexa+ offers a “delightful shopping experience” and that “there will be opportunities as people are engaging [in] more multiturn con

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