Apple could be about to spend big to improve its artificial intelligence offering, chief executive Tim Cook has suggested as he revealed the company’s latest results.

The company is currently considered to be behind rivals such as Google in artificial intelligence, and has received some criticism over the developments of its AI features, which it has branded under Apple Intelligence.

But it is preparing to try and bridge that gap by spending significant amounts of money, Mr Cook suggested. That could include spending on projects such as building more data centres or buying an established company – something that Apple has largely resisted doing.

Apple has struggled to keep pace with rivals such as Microsoft and Alphabet's Google, both of which have attracted hundreds of millions

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