Vans closes 140 stores as part of brand relaunch

Vans is responding to a 14% drop in sales during the first quarter of the 2025–2026 financial year by closing stores and reworking its product and brand strategy. VF Corp’s chief executive officer, Bracken Darrell, who joined the group in June 2023, has launched a company-wide restructuring plan called “Reinvent” to restore growth across the portfolio—including at Vans.

The California-born skate label has started transforming its operations, beginning with retail. Over the past two years, the brand has closed 140 of its least profitable retail locations, representing 20% of its global footprint. VF Corp attributes 40% of Vans’ revenue decline to this move, but Darrell says the closures have already improved profitability. The company did not disclose financial figures.

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