Prada is gearing up for its largest men’s fragrance launch with Paradigme, fronted by actor and entrepreneur Tom Holland.

“I’ve worked with Prada for years now and continue to opt for their clothes on carpets — an environment that usually makes me uncomfortable, and Prada [has] never failed to fill me with confidence when I’m stepping out,” he said in an exclusive interview. “I instantly felt the same the first time I discovered Prada Paradigme.

“But I also really resonated with the idea of ‘what if there’s another way,’” he continued. “As young people, we are living in a world that is changing rapidly day by day, and the thought of what if there’s another way is a great way for us to tackle new and different challenges. It promotes the idea that change is good as long as it’s for the

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