MAC Cosmetics is expanding its philanthropic efforts with a $200,000 Viva Glam Fund grant to The Victoria Project in partnership with BirthFund, the nonprofit founded by journalist and maternal health advocate Elaine Welteroth. The grant will support midwifery-led, maternity care for 38 underserved families across the U.S.

“I met with the team [at MAC ], they were already leaning in, super supportive of what we did,” Welteroth said. “It felt really exciting to know that we had this additional funding in our pocket. We applied it toward covering the full amount for all of our families in cohort four, which is being distributed basically, imminently, so August through September.”

Since its 2024 launch, BirthFund has raised more than $3 million to cover midwifery bills for families los

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