Santa Monica Pier Launches “PIERfect Benefit” Fundraiser Amid Recovery Efforts

The gathering will feature food, signature cocktails, live entertainment, and a program reflecting the Pier’s history and future. Proceeds will fund SMPC’s efforts to keep the site accessible and vibrant

The Santa Monica Pier Corporation will hold its first-ever fundraising event, “A PIERfect Benefit,” on Saturday, Sept. 6, from 3:30 to 7:30 p.m. at the historic Merry Go-Round Building. The event, originally planned for March but postponed after the Palisades fire, aims to support the nonprofit’s mission to maintain the 116-year-old landmark, coinciding with its birthday on Sept. 9.

The gathering will feature food, signature cocktails, live entertainment, and a program reflecting the Pier’s history and future. Proceeds will fund SMPC’s efforts to keep the site accessible and vibrant. Org