In May, Theatre Three was at a crossroads. The 64-year-old Dallas theater company announced it needed to raise $200,000 by the end of the month or it would be forced to shut down operations. Thanks to a $100,000 matching grant from an anonymous donor and the generosity of the community, Theatre Three raised the funds and announced a new season beginning in September.

The challenges of producing theater in a post-pandemic world are not unique to Theatre Three.

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“It’s the same thing every performing arts organization is facing right now. It’s just figuring out how people choose to see theater, what they choose to see. Things are changing and all theaters are grappling with that and how to increase audience size and we’re not immune to that,”

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