Once the breakfast of champions for millions of Americans, cereal seems to be losing its crunch — especially among younger generations who are redefining the morning meal.

Sales of boxed cereal, once a pantry staple for generations, have been declining in the United States for over 25 years.

A temporary pandemic-era bump – when more Americans had time for sit-down breakfasts – wasn't enough to help. Cereal sales in the U.S. dropped over 13% from nearly 2.5 billion boxes in 2021 to 2.1 billion in the same period this year, according to Nielsen IQ.

Since the 1990s, grab-and-go options like Nutri-Grain breakfast bars and Clif Bars have posed a challenge to cereal. Now, yogurt cups and protein shakes are also stealing the spotlight.

Experts claim this isn't just about convenience, bu

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