Personalized pricing has spread across many industries. Here's how consumers can avoid it

Personalized pricing has spread across many industries. Here’s how consumers can avoid it Economy Aug 3, 2025 6:56 PM EDT

Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians . But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across a range of industries, from finance to online gaming.

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits . With customized pricing, free-spending people pay more while the price-sensitive pay less. Just as clothes can be tailored to each person, custom pricing fi