With its two-year-old On 34th private brand , Macy’s is channeling Florida’s swanky Palm Beach and tapping into the talents of famed costume designer Alix Friedberg.

Together, they created a capsule collection of contemporary apparel and accessories, called “On 34th | Alix Friedberg,” which launched Monday in 125 Macy’s stores and on macys.com, marking the first collaboration for On 34th. Friedberg was the costume designer for the Apple Original comedy-drama series “Palm Royale,” which is set in the late 1960s and centers on a woman striving to integrate into Palm Beach high society. She was also the costume designer for the HBO series’ “Big Little Lies” and “True Detective.”

The On 34th | Alix Friedberg collection evokes a mid-20th century glamour and carefree attitude, with its chic,

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