He tried building smartphones in the US over a decade ago. He has advice for companies trying it today

By Lisa Eadicicco, CNN

(CNN) — In 2013, Motorola tried to claw its way into a bigger share of a smartphone market dominated by Apple and Samsung with four words: Made in the USA .

“There was a segment of customers that said, ‘Hey, if you produce products in the United States, I’m more likely to consider them,” Dennis Woodside, the former CEO of Motorola and current CEO of enterprise software service provider Freshworks, told CNN.

But those efforts were short lived.

Motorola shut down the Texas factory the following year and abandoned domestic assembly of the Moto X, its then-flagship phone meant to compete with the latest iPhone and Samsung Galaxy device.

Woodside’s experience underscores why many tech products like smartphones are largely assembled in Asia and South America rath