A new size-inclusive fashion platform launched its first brick-and-mortar location in late July, bringing together independent brands that cater to customers often overlooked by traditional retailers.

Viva Voce, founded by Kate Zigrang, opened its Atlanta pop-up at 312 North Highland Ave. NE

The retail space, which will be open through mid-September, will feature clothing in sizes XXS to 6X and 00 to 36 from brands including Tamara Malas, Nomads, ABLE Clothing, and TomboyX.

“Our hope is that people really can come in, feel welcome, feel seen, and find something that not only fits them well, but expresses their personality and makes them feel good when they wear it,” Zigrang said during the opening event.

Zigrang, who lives in Hawaii but is originally from New Jersey, said she chose Atl

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