Italy’s competition watchdog said Monday it has fined the company responsible for Shein’s websites in Europe one million euros ($1.15 million) for false and confusing claims about the e-commerce giant’s efforts to be environmentally “green”.

The AGCM watchdog accuses the China-founded fast-fashion colossal of having “adopted a misleading communication strategy regarding the characteristics and environmental impact of its clothing products”.

The fine was imposed on Infinite Styles Services Co. Ltd, the company responsible for managing Shein’s product trading websites in Europe, the watchdog said in a statement.

The AGCM accused it of “misleading and/or deceptive environmental messages and claims… in the promotion and sale of Shein-branded clothing products”.

These were “in some instance

See Full Page