Glasgow-based bakery McGhee’s, a fourth-generation family-owned business, noted this surge in brand popularity comes as it is expanding beyond its west of Scotland heartland with the aim of becoming “a household name across the country”.

Its second place is among Scottish fast-moving consumer goods brands, ranked according to their popularity in Scotland.

The report reveals the ranking of shoppers’ most chosen food and drink brands over the 52 weeks to October 2024, with dairy Graham’s, teacake and caramel wafer producer Tunnock’s, and pie maker Bells placed third, fourth and fifth respectively.

In its report, Worldpanel by Numerator says: “McGhee’s is gaining ground through coverage across breakfast, lunch and snack moments. Like others in the bakery space, it faces pressure from evolv

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