American Eagle Stock Price Soars After Trump Raves Over Sydney Sweeney Ad

David Gilmour Aug 4th, 2025, 11:17 am

(AP Photo by: zz/Dennis Van Tine/STAR MAX/IPx 2016 7/21/16)

President Donald Trump sent American Eagle’s stock price soaring over 15 percent Monday morning after he praised actress Sydney Sweeney’s ad campaign for the company on Truth Social.

The ad, featuring the tagline “Sydney Sweeney Has Great Jeans,” makes a cheeky play on the word “genes,” with Sweeney narrating: “Genes are passed down from parents to offspring… My jeans are blue.”

The campaign, however, has drawn the and star into a political firestorm after critics argued the language was racially loaded. The company defended the commercial in a statement.

The discourse around the ad devolved further after

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