American Eagle Outfitters saw its stock price surge more than 20% on Monday, after President Trump praised the retailer’s controversial marketing campaign featuring actress Sydney Sweeney on his Truth Social platform.

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!” Trump wrote Monday morning, sparking the rally in shares that began after markets opened.

The president’s endorsement comes amid a firestorm of criticism over the campaign. The controversy centers on a promotional video featuring Sweeney that was posted to American Eagle’s social media channels. The video has since been removed.

In the teaser, the “Euphoria” actress discusses hereditary traits in a sultry voice

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