The University of Wyoming has become the latest higher education institution to lend its branding to a school-sponsored liquor.

UW Athletics has announced it will launch a new Cowboy-themed craft bourbon called Pretty Good Horse in partnership with the state of Wyoming.

Producing the booze will be Casper-based Backwards Distilling , which told Cowboy State Daily it inked a five-year contract with the university to produce the spirit.

Its initial batch will produce 1,800 bottles and will be available in liquor stores across Wyoming with a shipping option for fans and school alumni nationwide.

Backwards Distilling will debut the bourbon at a launch party Aug. 22, just days before the Cowboys’ football team is set to kick off its 2025 season against the University of Akron.

Pretty Good

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