Over the past half-decade, Temu has become a bastion of bargain hunting for practically any type of product imaginable (even if the questionable quality of these items has made it something of a meme). But despite its rock-bottom pricing strategy, shifting economic winds and consumer habits are beginning to affect the retailer and its bottom line. Now, Temu finds itself struggling as increased competition and rising costs have shoppers abandoning the online shop in droves.

Temu is struggling due to new tariffs.

The beginning years of the 2020s were nothing short of a golden era for Temu.

By pushing a “everything costs $5” pricing scheme, the online retailer saw its customer base skyrocket to roughly 292 million active monthly shoppers around the world in the second quarter of this year,

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