Airfare prices are traditionally dynamic due to an array of variable external factors from seasonal demand and jet fuel prices to weather and competitor pricing. As companies like Delta Air Lines look to artificial intelligence to help with revenue management, consumers are wondering what this new factor could mean for the future of travel booking . On an earnings call last month, Delta President Glen Hauenstein told investors the Atlanta-based carrier currently uses generative AI technology to determine some prices of domestic flights with the goal to increase that usage from 3% of its network to "about 20% by the end of the year." The AI technology is still "in heavy testing phase," Hauenstein said, assuring investors that while they "like it a lot -- we're going to take our time and mak

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