All the beauty and wellness retail expansions of 2025.

September

Fara Homidi has launched her full cosmetics line in three Sephora doors in New York and San Francisco, marking the brand’s first brick-and-mortar launch at the retailer. The brand is best known for its lip and eye compacts, and most recently debuted a $46 plumping lip oil.

Stripes, the menopausal beauty brand founded by Naomi Watts, is now available at Credo Beauty online and in all stores. The brand’s assortment includes The Full Monty body oil, Vag of Honor intimate area hydrator and more.

Ayurvedic beauty brand Ranavat has debuted at Space NK, entering 10 U.K. doors and online. The brand is known for its saffron-infused skin care offerings, and has reportedly sold 250,000 of its $135 Brightening Saffron Serum to

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