Nearly three-quarters of Gen Z get their meal inspiration from social media – double the number who rely on cookbooks.

Moving away from traditional sources of inspiration, 72 percent of 18–27-year-olds get food ideas from platforms like TikTok (84 percent) and Instagram (75 percent), reshaping how this generation plans what to eat.

In comparison, only 32 percent turn to a traditional cookbook and 45 percent chat with family and friends.

Influencers also have more sway — with 44 percent of young adults claiming they’re the most trusted source for food content – ahead of celebrity chefs (39 percent) and cooking channels (34 percent).

With 64 percent of the 1,000 Gen Z adults polled following foodie content creators on social media, compared to 40 percent who keep up to date with cooks.

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