COEUR d’ALENE — Hagadone Marine Group on Thursday announced its partnership with MasterCraft Boats, adding one of the most iconic and innovative names in the towboat industry to its portfolio of premium brands.
“We’re thrilled to welcome MasterCraft into our family of elite marine brands,” said Craig Brosenne, president of Hagadone Marine Group.
Hagadone Marine remains committed to its long-standing partnership with Malibu Boats and Axis Wake Research, continuing to represent all three towboat brands with integrity, expertise and passion, a press release said.
“We want to be clear: This move does not reflect a shift away from Malibu or Axis," Brosenne said. "In fact, it’s a testament to the strength of our partnerships and our ability to grow multiple brands successfully under one roof.