McDonald’s is reaching into its past to appeal to younger customers . The company will resurrect the characters of McDonaldland, including Birdie, Hamburglar and Mayor McCheese starting Aug. 12. A grown up version of the Happy Meal will also be offered.

Grimace’s return to McDonald’s was a viral hit . Now the company is bringing back a gaggle of characters from its past.

For the first time in 20 years, McDonald’s plans to incorporate Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and the Fry Friends (aka the Fry Guys) into its marketing. Still MIA are Officer Big Mac, Captain Crook (basically a Hamburglar for the Filet-O-Fish) and Ronald’s Dog Sundae.

Starting Aug. 12, the chain will launch the McDonaldland Meal, an adult Happy Meal of sorts featuring either a Quarter

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