Wondery became the latest company to pivot to video, as the podcasting industry works through more growing pains.
On Aug. 4, Wondery, the podcasting company owned by Amazon, announced that it would move its narrative podcast slate, which includes Dr. Death, American Scandal and Business Wars , to Audible, Amazon’s audiobook and podcast service. Top creators who have video-focused podcasts , such as Jason and Travis Kelce’s New Heights , Dax Shepard’s Armchair Expert and LeBron James’ Mind The Game will move to Amazon’s creator services team, where a team will work to further integrate the shows across Amazon and unlock bigger brand deals, with those titles still under the Wondery brand name.
Wondery became the latest company to pivot to video, as the podcasting indu