At the luxury grocery store chain Erewhon, you can find a $19 individually-packaged strawberry, $26 bottle of hyper-oxygenated water, a $70 bag of wagyu beef dog food. Or perhaps what the store is truly selling is the feeling of buying those things, the idea that you too can set money on fire like Hailey Bieber, who has a namesake smoothie there. Influencers have been posting videos of themselves sampling Erewhon products, and now the store has become one of LA’s biggest tourist destinations. Culture writer JP Mangalindan tells KCRW, “One tourist I spoke to said going there was like almost being on a movie set, which I don't know if it's necessarily the case, but she felt like she sampled a little bit of Hollywood.” Mangalindan also spoke to beauty educators on the East Coast who went

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