STURGIS, S.D. – The South Dakota Department of Transportation (SDDOT) will provide daily traffic counts at nine locations for vehicles entering Sturgis for the 85th Annual Sturgis Motorcycle Rally which runs from Aug. 1-10, 2025. The traffic counts to date for the nine locations entering Sturgis for the 2025 Rally are as follows:

Friday, Aug. 1, 2025: 56,000 vehicles entered • Up 8.2% from the previous five-year average

Saturday, Aug. 2, 2025: 62,500 vehicles entered • Up 12.5% from the previous five-year average

Sunday, Aug. 3, 2025: 60,495 vehicles entered • Up 2.4% from the previous five-year average

Monday, Aug. 4, 2025: 68,906 vehicles entered • Up 19% from the previous five-year average

2025 Total to Date (4-days): 247,901 Vehicles (Up 10.5%)

Previous Five-Year Average

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