The Las Vegas Strip will soon feature six more large ad-adorned video screens, with more likely on the way in the coming years.

Clark County commissioners on Tuesday approved digital advertising licenses for 20 years for six Strip elevator towers leading to pedestrian bridges, paving the way for the owners of adjacent property to build video screens on the sides of those towers.

At the same meeting, the commissioners increased the annual fees paid to the county, betting on the increased advertising flexibility offered by a large screen.

Courtesy of roughly a dozen Strip “touchdown towers,” the county has collected several million dollars in total advertising revenue from casino operators and other landlords over the past decade.

The figure likely totaled roughly half a million dollars

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