How We Use AI

There’s been considerable discussion recently about how we use AI for content production at Firecrown. Setting aside misrepresentations, we’d like to clarify how our team leverages AI and the expectations we established months ago.

Any media company not using AI at this point is already behind, particularly in the digital space. Committing to never using AI sets a dangerous precedent.

Large Language Models (LLMs) are evolving rapidly, and keeping pace with them is an ongoing challenge.

AI is one of the most transformative technologies in history and a powerful resource for all companies, including media. We want our journalists to have access to the best technology available, and we’re not afraid to make significant investments to achieve that.

Our mission is to be informative and resp